With over twenty years of diverse, professional marketing experience, Innovative Marketing Group understands the importance of using various online and offline marketing tools to create innovative marketing campaigns.
We ask 4 fundamental questions
1. How will the campaign increase the company’s value proposition?
2. How will the campaign drive new sales opportunities?
3. How will the campaign influence current and prospective customers’ behavior around our product or service?
4. How will the campaign engage our customers?
Our next approach in building an innovative marketing campaign is to segment the creative strategy around:
Will our brand message be reactive, adaptive or balanced to the customer?
How will the campaign be presented and received on a smartphone, tablet, desktop, TV, billboard, radio or experiential experience? Will our customer be able to easily receive and response to the campaign?
How will the campaign be positioned on the Web, TV, and Social Networks/Media, Mobile App or other related content? Will the campaign be synchronized or customized across the various platforms?