BrandingCustomer EngagementMarketing The Republic Services

Innovative Marketing Group will work with the Republic Services to develop and implement a comprehensive community engagement plan and strategy that effectively positions the company as a good community citizen, bridge builder between various community sectors and champion of quality of life for all local clients and residents.

Project Overview

The Opportunity: Republic Services (RS) wants to start the journey to position its Gulf Coast region as preferred waste management service provider. Innovative marketing group (IMG) has been retained to address three major program components and associated deliverables. Other complementary assignments and ad hoc work will also be assigned throughout the 12-month retainer period as needed.

Our Approach: We understand that impacting customer and key stake holder perception of RS will take a series of integrated marketing programs and efforts. All touch-points (as captured in our strategy wheel below) must work together in-concert for maximum effectiveness. Accordingly, all of our programs and proposals will work within corporate guidelines but will leverage uncovered local insights to ensure that all touch-points are efficient and most relevant. For this engagement, we will leverage diversity of thought workshops, on-line surveys, in-person meetings with RS team members and when possible customers to develop and refine our ideas and final program recommendations.

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Copyright 2021. Innovative Marketing Group. All rights reserved.

Copyright 2018. Innovative Marketing Group. All rights reserved.