Quite often, our clients ask the question….
How can my brand help turn a good event into a great event?
How can our brand make a connection that is meaningful and relevant?
Innovative Marketing Group answers these questions by clearly understanding that basic marketing has given to a new tactic. Dubbed experiential or engagement marketing. We assist our clients with the development and implementation of a program that allows their brand to embed themselves in the consumers’ consciousness.
Just what is experiential marketing?
“Some people want to simply call it, “event marketing” or “mobile marketing”, but experiential marketing in its truest sense is a sensory, tactile form of marketing that puts consumers directly in touch with a brand and make it hands-on for consumers. It’s a live interactive experience and, when done right, brings the brand to life, shows consumers the brand’s DNA and makes a stronger connection than traditional media could.”
T.J. Stanley, Correspondent for The SportsBusiness Journal
Innovative Marketing can create memorable hospitality and incentive programs that help companies build and expand business relationships. We provide VIP service to some of the world’s most sought after events through our strategic relationships with key sporting organizations, leagues, and federations.